《正大综艺·动物来啦》由中央广播电视总台央视综合频道推出、委托台属央视创造传媒有限公司制作的全新科普节目。《正大综艺·动物来啦》沿用《正大综艺》“世界真奇妙”的探索理念，融合趣味性与科普性，积极响应习近平总书记提出的“五位一体”布局中关于生态文明建设的内容，重点展现自然环境中动物与人类和谐共处的关系，关注国家生态环境的变迁，从更广阔的意义上关注整个人类的生存环境。《正大综艺·动物来啦》传播了“尊重自然、顺应自然、保护自然”的价值观，同时深耕青少年的好奇心，从保护大自然的角度出发，推动社会科普共识的形成。

Zhengda Variety Show Wow "Animal"is the new science program launched by CCTV-1, produced and commissioned by CCTV Creative Media Co. LTD. that belongs to China MediaGroup. Wow"Animal"follows the exploratory concept of "Wonderful World"of Zhengda Variety Show, and integrates entertaining and educational factors, emphasizing on showing the harmonious coexistence of animals and humans in the naturalenvironment, with the focus on the changes in the national ecological environment, and concernsabout the entire living environment of human beings in a broader sense. Zhengda Variety Show Wow"Animal"spreads the values of "respecting, conforming to and protecting nature". At the same time, the show is to develop the curiosityof young people and promote the formation of a consensus on social science from the perspective of protecting nature.